U.S. Cases Rise 1.2%; Call for Antibody Therapy: Virus Update

Mary

(Bloomberg) —

U.S. virus cases increased by 1.2%, less than the seven-day average of 1.8%. A former Food and Drug Administration head said the U.S. needs a better pandemic strategy and should start by stockpiling therapeutic antibodies before authorizing their use.

A top Houston-area county official pleaded with Texas state leaders to let him issue a stay-at-home order. Israel is considering new restrictions after Prime Minister Benjamin Netanyahu said a resurgence is creating an emergency.

Mexico overtook France with the fifth-deadliest outbreak and the World Health Organization reported a one-day high for global cases Saturday.

Key Developments:

Global Tracker: Cases top 11.3 million; Deaths exceed 531,000World economy that took elevator down faces steep stairs back upNigerian security response to Covid is deadlier than the diseaseMexico overtakes France to have fifth-deadliest virus outbreakAustralian state to give lockdown residents payout, suspend rent

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Controversy, fireworks and personal fascination

Mary

President Donald Trump’s trip to Mount Rushmore Friday for flashy fireworks and military flyover is the culmination of his years-long push to bring a July Fourth display back to the larger-than-life monument to four American presidents that has long fascinated him.

But the visit also comes as the nation in recent weeks faces a fresh reckoning of monuments around the country seen by many as symbols of racism and oppression, rather than freedom and greatness, and has raised both public health and environmental concerns.

PHOTO: The sun rises on Mt. Rushmore National Memorial near Keystone, South Dakota, Sept. 11, 2002. (Laura Rauch/AP, File )

MORE:Trump holding large-scale July 4th event at Mount Rushmore despite coronavirus risks

Mount Rushmore’s controversial past

While many view the Mount Rushmore monument with awe and national pride, others such as Nick Tilsen, a member of the Oglala Lakota tribe and the president of

How to Build Brand Equity in the Face of a Crisis

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Click here to read the full article.

In challenging times, maintaining brand equity is fundamental, and as the landscape changes as a result of COVID-19, consumers are seeking relatable information and stories.

That’s the word from Launchmetrics, a brand performance cloud used by fashion, luxury and beauty executives, which just issued a new report, “Marketing Reset: The Voices Impacting Brand Performance During COVID-19.” The study reveals strategies brands need to consider in their marketing approach during this reset time.

More from WWD

Michael Jais, chief executive officer and founder of Launchmetrics, held a 45-minute virtual press conference Wednesday morning sharing highlights of the report, which sheds light on how decisions brands make today will ultimately affect how their businesses perform tomorrow.

In a time when marketing plans of fashion, luxury and beauty brands around the world were paralyzed, the data suggests a “return to realism.” During the crisis,

Reset: Consumer Behavior

Mary

Click here to read the full article.

Beauty consumers will never be the same.

On the heels of a global health crisis and social uprising demanding true justice for all, everything from how we buy to what we expect from the brands we use has been permanently altered.

“We’ve been seeing remarkable behavior changes across so many categories as a result of the pandemic, and beauty is no exception,” says Kristopher Hull, senior vice president, senior client officer at Ipsos.

“The pandemic has had an impact on what [people] buy, where they buy it, their openness to new brands,” he continues. “Also, it’s having an impact on how they think about shopping after the pandemic eases up and as the economies reopen.”

As confinement is being rolled back in countries around the world, people’s appearance remains important to them. Just under 60 percent of those recently polled worldwide by Mintel

The best deals from Apple, Shark, New Balance, Bose and lots more

Mary

Yahoo Life is committed to finding you the best products at the best prices. We may receive a share from purchases made via links on this page. Pricing and availability are subject to change.

Mind-blowing tech deals abound this weekend. (Photo: Amazon)
Mind-blowing tech deals abound this weekend. (Photo: Amazon)

If you’ve been holed up for a while, it’s time to pop your head above ground—this weekend brings fantastic discounts on everything from home appliances to tech to summer clothes. Now’s the chance to get back into gear and save a fortune in the process.

Need a new robovac? Teeth-whitening set? Sodastream? Retailers from Amazon to Nordstrom to Best Buy are clearing out inventory, so there are incredible deals to be had right now.

We’re talking mark-downs like never before. Case in point: Apple AirPods Pro at the lowest price we’ve seen. There are also massive summer clearance sales at Zappos and DSW, plus deep discounts to

Here’s Why You Should Always Use Conditioner, According to the Experts

Mary

Until recently, I believed conditioner to be the backbone of one’s hair-care routine. It’s always served as the no-brainer, post-shampoo step that softens and smooths your strands after cleansing. But when a renowned hairstylist dubbed it virtually useless during my latest cut, it made me want to investigate (aka mass-email every expert I know). The aforementioned stylist is of the mindset that conditioner really doesn’t provide much benefit at all — rather, it weighs the hair down — and that diet, stress management, and genetics are the sole factors contributing to a healthy head of hair.

What you put in your body 100 percent matters (the more leafy greens the better!) and, of course, countless doctors have belabored the significance of both stress and genetics when it comes to hair, but regular conditioner use had always seemed fundamental as well. Turns out, that’s because it is. Conditioner is important