It is the first health and beauty retailer to make the move in the UK, following in the footsteps of supermarkets like Sainsbury’s and Aldi in its decision to stop producing plastic applicators.
The change to Superdrug’s products will save over 418kg of plastic each year. The brand will use cardboard applicators to replace the plastic varieties, alongside offering non-applicator tampons.
The retailer joined forces with environmental activist Ella Daish to work on the new initiative, who has been campaigning for companies and governments to remove plastic from women’s sanitary products.
Danish, the founder of the #EndPeriodPlastic movement, told The Independent: “It is fantastic that Superdrug have listened to the campaign and responded by not only stopping the production of their plastic applicators, but also developing and launching their own